There is not one factor more important to QSR operations than the guest. The guest is the primary ingredient to drive brand awareness, brand loyalty, brand popularity, and most importantly, revenue. And every step of the customer\u2019s journey is crucial to success. Whether it is offering a plethora of payment options or fulfilling orders in a timely manner, QSR brands must ensure their customer experience strategies align and exceed customer expectations.<\/p>\n\n\n\n
Customers today, especially at their local QSR, not only expect a rapid and accurate ordering experience but also want their meals fulfilled and handed to them in the same manner. As important as it is to offer the meals customers crave, it is equally as important to ensure the food customers order comes back to them hot, fresh, and accurate. This makes it a necessity for restaurant brands to implement the solutions needed to facilitate a streamlined and frictionless order fulfillment and management strategy.<\/p>\n\n\n\n
But how exactly can QSR brands create these strategies?<\/p>\n\n\n\n
From our latest webinar, \u201cHow Zaxby\u2019s Unified Tech Approach is Creating a Rewarding Guest Experience & Company Growth\u201d, Mike Nettles, Zaxby\u2019s Chief Digital and Technology Officer, recounts how Zaxby\u2019s was able to create a friction-free ordering and order management strategy. Let\u2019s dive into some of the fantastic insights Nettles provides on successful strategies to overcome these challenges.<\/p>\n\n\n\n
When establishing a frictionless order fulfillment and management strategy, it was a necessity for Zaxby\u2019s to leverage modern, cloud-based POS software to facilitate faster and more consistent speeds of service as well as improved order accuracy. According to Mike Nettles, they desperately needed their new POS system to ensure \u201cthe right orders are going to the right makeline at the right time.\u201d To Zaxby’s and many other QSRs alike, it is crucial to operations that they can do just-in-time drops, just-in-time bin management, and can successfully hand over customer orders hot and fresh “so it has not been sitting underneath a heating lamp or anything like that.”<\/p>\n\n\n\n
Zaxby\u2019s decided to implement PAR Brink POS for its cloud-based POS software design, incredible APIs, and ability to \u2018play nicely\u2019 with third-party integrations, all of which help the brand chew through customer orders accurately. Additionally, they wanted to take advantage of \u201ca richer, more uncoupled GUI environment so that [they] can improve [their] speed of service, ease of order entry, and multilingual capabilities\u201d, said Nettles.<\/p>\n\n\n\n
With the PAR partnership, Zaxby\u2019s is provided bench strength as an enterprise-class player with published APIs and a third-party-approved integrator package. According to Nettles, these capabilities ensure that he does not \u201chave to invent everything on [his] own\u201d.<\/p>\n\n\n\n
Brink POS has been the right remedy for Zaxby\u2019s order fulfillment and management struggles and has proven to show \u201ca lot of value out of the box for a brand that just has not embraced modernization until very recently.\u201d<\/p>\n\n\n\n
Another crucial aspect for Zaxby\u2019s when creating a frictionless ordering and order management strategy was partnering with the right technology vendor. What they sought was a partner who had the expertise and experience to ensure a smooth transition to new systems as well as the ability to scale with the brand. And PAR has done just that for Zaxby\u2019s by facilitating an incredibly simple transition to new POS systems. \u201cThe user interface and the user experience are very QSR-friendly,\u201d said Nettles. \u201cHands down, one of the things that we really liked about PAR was you spoke QSR. PAR is no stranger to working at an enterprise level,\u201d explained Nettles.<\/p>\n\n\n\n
Throughout the years of trial and error, one of the biggest challenges Mike Nettles has experienced is finding a tech provider that will not outgrow the brand. \u201cThe biggest problem that I’ve run into as a technologist in this industry is outgrowing my tech provider,\u201d said Nettles. \u201cThey can’t really scale for professional services, they can’t scale for training, and they certainly can’t scale for support.\u201d However, PAR has exceeded Zaxby\u2019s expectations and has positioned the brand for unlimited scalability well into the future.<\/p>\n\n\n\n
With PAR, Zaxby\u2019s is given full transparency and knows exactly who they are dealing with. \u201cI’m dealing with somebody who’s innovative, I know PAR Brink’s heritage and I know where Brink came from,\u201d said Nettles. \u201c[PAR] has really put a nice wrapper of service and support around that to match the enterprise use case. And the fact that the technology just happened to again, kind of fit within that sweet spot of cloud engineering integrated out of the gate just made it all the better.\u201d<\/p>\n\n\n\n
Mike Nettles and Zaxby’s have paved an exceptional foundation for creating a bulletproof friction-free order fulfillment and management strategy. Restaurant brands must leverage ideal POS systems from expert and experienced tech vendors to facilitate these frictionless and streamlined strategies. And when brands, like Zaxby\u2019s, find the perfect cloud-based POS software, like Brink POS, from exceptional tech vendors, they can enhance speeds of service, order accuracy, and customer experiences.<\/p>\n\n\n\n
Interested in learning more about the solutions needed to create streamlined and frictionless order fulfillment and management? Visit us at partech.com<\/a> or request a demo<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":" There is not one factor more important to QSR operations than the guest. The guest is the primary ingredient to drive brand awareness, brand loyalty, brand popularity, and most importantly, revenue. And every step of the customer\u2019s journey is crucial to success. Whether it is offering a plethora of payment options or fulfilling orders in…<\/p>\n","protected":false},"author":13,"featured_media":9897,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"categories":[1,21],"tags":[],"class_list":["post-9892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-pos-software"],"acf":[],"yoast_head":"\n