{"id":27761,"date":"2025-12-16T14:02:31","date_gmt":"2025-12-16T19:02:31","guid":{"rendered":"https:\/\/partech.com\/?p=27761"},"modified":"2025-12-16T15:49:43","modified_gmt":"2025-12-16T20:49:43","slug":"data-delivered-thanksgiving-24-25-analysis","status":"publish","type":"post","link":"https:\/\/partech.com\/2025\/12\/16\/data-delivered-thanksgiving-24-25-analysis\/","title":{"rendered":"Data Delivered: Thanksgiving 24-25 Analysis"},"content":{"rendered":"\t\t
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Thanksgiving 24-25 Analysis<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Welcome to Data Delivered: your go-to source for exclusive insights from foodservice brands. Each edition features original data analyzed by PAR to uncover key trends and market shifts. Stay informed and ahead with data-driven stories that reveal what\u2019s shaping the industry.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Thanksgiving Restaurant Industry Trends: 2024 vs. 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPAR Technology conducted two comprehensive analyses of (1) POS data from 277 brands and (2) loyalty data from 240 brands to uncover key trends shaping the restaurant industry on Thanksgiving 2024 (November 28) versus 2025 (November 27).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PAR\u2019s POS data reveals strong Thanksgiving growth versus 2024:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tOverall restaurant visits expanded by<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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14%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tOrders
surged<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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32.6%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tSales climbed
14%, topping <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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$16M<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PAR\u2019s loyalty data shows even greater momentum:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tLoyalty sales soared
to $35 million, up <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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25.6%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tyear-over-year<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tLoyalty signups
jumped<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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64.3%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tsignaling robust acquisition<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tUnique guest
visits rose <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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$13.96%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tLoyalty visits increased <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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11.5%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\teflecting steady engagement<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tAverage loyalty check grew<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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15.3%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t($25.28 \u2192 $29.16)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tAverage loyalty spend rose<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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11.9%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t($24.73 \u2192 $27.67), as members responded to targeted offers and bundles<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Main Takeaway<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThanksgiving 2025 delivered robust growth for restaurants, with PAR\u2019s data showing double-digit gains in both sales and guest engagement. Restaurant sites and orders expanded sharply, while loyalty programs saw record signups and higher member spending. The combination of strong acquisition, bigger checks, and steady engagement signals that brands are successfully attracting new guests and motivating members to spend more\u2014especially through targeted offers and seamless loyalty experiences. Restaurants that prioritize convenience and personalized rewards are best positioned to turn today\u2019s guests into loyal fans.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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About this data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThis original data, published by PAR\u00ae, presents insights and trends based on deidentified and aggregated Point of Sale (POS) data from 277 restaurant brands and loyalty data from 240 restaurant brands, comparing metrics from Thanksgiving in 2024 to 2025. The information provided is for general informational purposes only. PAR makes no representations or warranties of any kind regarding the accuracy, completeness, or reliability of any information, text, graphics, links, or other items contained in this report. PAR does not guarantee that you will achieve any specific results, and any reliance on the information is strictly at your own risk. In no event will PAR or its affiliates be liable for any loss or damage arising out of, or in connection with, the use of or reliance upon this report, including, without limitation, any indirect or consequential loss or damage. This report should not be construed as a representation or indication of the operational performance of PAR or its reported financial results.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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About PAR Technology<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAbout PAR Technology\nPAR Technology Corporation (NYSE: PAR) is a leading foodservice technology provider, powering a unified, purpose-built platform engineered to scale and adapt with brands at every stage of growth. Designed with flexibility and openness at its core, PAR\u2019s solutions\u2014spanning point-of-sale, digital ordering, loyalty, back-office, payments, and hardware\u2014integrate with others, yet deliver maximum impact as a unified system. With intentional innovation at the forefront, PAR\u2019s solutions streamline operations, drive higher engagement, and strengthen guest experiences for restaurants and retailers globally. To learn more, visit partech.com or connect with us on social media.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Thanksgiving 24-25 Analysis Welcome to Data Delivered: your go-to source for exclusive insights from foodservice brands. Each edition features original data analyzed by PAR to uncover key trends and market shifts. Stay informed and ahead with data-driven stories that reveal what\u2019s shaping the industry. Thanksgiving Restaurant Industry Trends: 2024 vs. 2025 PAR Technology conducted two…<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","footnotes":""},"categories":[1],"tags":[],"class_list":["post-27761","post","type-post","status-publish","format-standard","hentry","category-general"],"acf":[],"yoast_head":"\nData Delivered: Thanksgiving 24-25 Analysis - PAR Technology Blog<\/title>\n<meta name=\"description\" content=\"Data Delivered: Thanksgiving 24-25 Analysis by PAR Technology . . 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